LearningRx is a brain training franchise offering one-on-one cognitive skills training targeting attention, memory, and processing speed, with programs typically costing $10,000 or more.
What is LearningRx?
LearningRx is a cognitive skills training company with approximately 78 franchise locations across the United States, offering personalized programs designed to strengthen fundamental learning abilities. Unlike tutoring that teaches specific subjects, LearningRx targets underlying cognitive skills—attention, working memory, processing speed, and visual and auditory processing—that affect learning across all subjects. Programs involve one-on-one sessions with a trainer, typically meeting 3-4 times weekly over several months. The approach is based on neuroplasticity research suggesting targeted exercises can strengthen cognitive abilities.
Key Takeaways
- One-on-one cognitive training targeting attention, memory, and processing speed
- Programs typically cost $10,000+ including assessment and training
- Designed for children with learning difficulties, ADHD, or processing disorders
- Has published peer-reviewed research, but settled FTC complaint over marketing claims
- More affordable alternatives include Lumosity, Elevate, and other brain training apps
What LearningRx Offers
Programs begin with a cognitive assessment ($199-$299) identifying strengths and weaknesses across seven skill areas. Based on results, trainers develop personalized programs using targeted exercises that progressively increase in difficulty. Core programs include ThinkRx (foundational cognitive training), ReadRx (reading-focused with auditory processing), and MathRx (math-oriented cognitive work). Sessions typically run 60-90 minutes, with additional at-home exercises. The company emphasizes measurable outcomes through pre- and post-testing, showing clients their cognitive gains.
The Research Question
LearningRx has published peer-reviewed studies—over 25 according to their website—showing statistically significant improvements in tested cognitive skills. However, in 2015 the FTC required LearningRx to stop claiming programs permanently improved ADHD, autism, dementia, and other conditions without adequate evidence. The broader scientific community remains skeptical about whether cognitive training gains transfer to real-world academic improvement. Some parent reviews report dramatic gains; others note minimal change in actual schoolwork. Your mileage may genuinely vary.
More Affordable Alternatives
At $10,000+, LearningRx exceeds most family budgets. App-based alternatives cost a fraction: Lumosity and Peak offer scientist-designed brain training games for $5-15 monthly. Elevate focuses on reading, writing, and math skills. Forbrain ($400 one-time) uses bone conduction feedback to improve auditory processing. These lack LearningRx's personalized one-on-one component but may provide cognitive practice at accessible price points. For families with genuine learning disabilities, evaluation through the school district (free) and targeted interventions may be more effective investments.
The Bottom Line
LearningRx offers intensive, personalized cognitive training that some families find transformative—particularly for children with attention difficulties or processing disorders. The significant cost ($10,000+) and mixed research on transfer to real-world learning warrant careful consideration. If budget allows and your child struggles with underlying cognitive skills rather than subject knowledge, LearningRx may be worth exploring. For most families, starting with more affordable brain training options or addressing specific learning disabilities through professional evaluation makes more financial sense.
