Hooked on Phonics is a phonics-based reading curriculum using video lessons, workbooks, stories, and interactive activities to teach reading skills to children ages 3-8 (Pre-K through 2nd grade) through a systematic, multisensory approach.
What is Hooked on Phonics?
Hooked on Phonics is a commercial reading program first marketed in 1987, famous for its "Hooked on Phonics worked for me!" advertising. The program teaches reading through systematic synthetic phonics—breaking words into individual sounds and blending them together. Modern versions combine video lessons, workbooks, storybooks, and app-based activities, aligning with current science-of-reading research emphasizing explicit phonics instruction. The program targets ages 3-8 and spans Pre-K through 2nd grade reading levels.
Key Takeaways
- Targets ages 3-8 (Pre-K through 2nd grade) across 8 progressive levels
- Uses systematic synthetic phonics aligned with science-of-reading research
- Combines video lessons, workbooks, storybooks, and interactive app activities
- Monthly subscription includes app access plus shipped Practice Packs
- Lessons take 15-20 minutes daily following Learn, Practice, Read, Celebrate format
How It Works
Each lesson follows a consistent format: video instruction introduces concepts, workbook activities provide practice, and storybooks apply skills in context. The systematic approach builds phonemic awareness (hearing individual sounds), letter recognition, and blending skills progressively. Word families (rhyming patterns like -at in cat, rat, sat) help children recognize patterns. Songs, games, and celebrations reinforce learning through multiple channels—visual, auditory, and kinesthetic. The structured sequence means concepts build on previous lessons.
Program Structure
Current Format and Pricing
Today's Hooked on Phonics operates primarily as a subscription service. Monthly plans (approximately $50-80) include multi-subject app access covering phonics, spelling, and math for up to 3 learners. Subscribers also receive monthly "Practice Packs" shipped to their home containing a workbook, 2-3 storybooks, stickers, and flashcards. An introductory offer provides the first 30 days for $1. The app works on iOS and Android devices, making it portable for learning anywhere.
The Bottom Line
Hooked on Phonics has evolved from its 1990s infomercial days into a modern learning platform aligned with current reading research. The systematic phonics approach works well for many beginning readers, though no single program works for every child. The subscription model provides ongoing materials without large upfront costs, though the monthly expense adds up over time. For homeschool families wanting structured phonics instruction with professional video lessons, it's worth trying the $1 first month to see if the format suits their child.
