Brain Balance is a non-medical cognitive training program for children, teens, and adults with ADHD, autism, dyslexia, and other learning challenges, combining physical exercises, cognitive training, and nutritional guidance over 3-6 month programs.
What is Brain Balance?
Brain Balance offers center-based and at-home programs targeting developmental and learning challenges through a multimodal approach. Founded on the theory that weak connections between brain hemispheres cause conditions like ADHD and autism, the program combines sensory-motor exercises, cognitive training via proprietary apps, and nutritional coaching. Programs typically run 3-6 months with daily activities. Over 70 centers operate across the United States, and the company reports serving more than 50,000 individuals. The program is not covered by insurance, and costs range from approximately $4,000 to $12,000 depending on duration and location.
Key Takeaways
- Non-pharmaceutical intervention combining physical exercises, cognitive training, and nutrition guidance
- Targets ADHD, autism spectrum disorder, dyslexia, and behavioral challenges
- Programs run 3-6 months with costs ranging from $4,000-$12,000 (not insurance covered)
- Available in 70+ centers nationwide or as an at-home virtual program
- Scientific community has raised concerns about research quality and theoretical foundation
How the Program Works
Brain Balance begins with a cognitive assessment ($29-$299 depending on format) to identify specific areas of weakness. Based on results, staff create a personalized program targeting those deficits. In-center programs typically involve three sessions weekly with one-on-one coaching. The at-home option uses an app for daily exercises with weekly virtual coaching sessions. Activities include balance and coordination work, eye-tracking exercises, rhythm and timing activities, and cognitive tasks addressing attention and memory. Nutritional recommendations accompany the training, though specific dietary protocols vary.
What Parents Report
Parent testimonials often describe meaningful improvements. Surveys conducted by Brain Balance report 40-60% improvement in emotional functioning, social confidence, behavior, and academic retention after 5-6 months. A 2024 study published in Frontiers in Child and Adolescent Psychiatry found significant improvements in cognitive performance, memory, and concentration. Many families describe children who struggled with focus or emotional regulation showing notable gains. The at-home program has shown comparable results to center-based delivery, making it more accessible for rural families or those with scheduling constraints.
Scientific Concerns Worth Knowing
The scientific community has raised substantial questions about Brain Balance. The Association for Science in Autism Treatment's 2021 review classified the program as lacking sufficient empirical evidence. Two research papers evaluating Brain Balance were retracted in 2025 due to concerns about scientific validity. Multiple neuroscience experts interviewed by NPR identified flaws in the underlying "hemispheric imbalance" theory, calling it oversimplified. Critics note that observed improvements could stem from increased one-on-one attention, better nutrition, more exercise, or natural developmental maturation rather than the specific Brain Balance protocols.
Cost Considerations
Brain Balance represents a significant financial commitment. Three-month programs typically start around $4,000-$6,000, with many families completing 5-6 months at costs approaching $12,000. Geographic location affects pricing—metropolitan areas like New York City run higher than smaller markets. Insurance doesn't cover the program. Some families have used crowdfunding to afford treatment. For homeschoolers, ESA eligibility varies by state—programs in Arizona and similar states may potentially cover therapeutic services, but families should verify with their specific ESA administrator before assuming coverage.
The Bottom Line
Brain Balance occupies a complicated space in the special needs landscape. Many families report genuine improvements in their children's functioning, and the company continues investing in research to validate its approach. At the same time, the scientific establishment remains skeptical of the underlying theory and research quality. For families considering Brain Balance, weigh the substantial cost against alternatives like occupational therapy, tutoring, dietary changes, and increased physical activity—interventions with stronger evidence bases that might achieve similar outcomes. Consulting your child's pediatrician or developmental specialist before committing provides valuable perspective.
